What term could be used to describe Coca-Cola's acquisition of a water-treatment and bottling plant so it could produce and market Dasani brand bottled water?

Question

Quizplus · Accepted Answer

Coca-Cola's acquisition of a water-treatment and bottling plant to produce and market Dasani brand bottled water represents a growth strategy, as it involves expanding into a new market by acquiring resources and capabilities.

What Term Could Be Used to Describe Coca-Cola's Acquisition of a Water-Treatment