When The Home Depot opened stores in Canada,it ran a series of ads featuring an animated hammer that was busily reducing prices to show the U.S.-based home improvement store had the lowest prices. According to Michael Porter's ideas,which positioning strategy did The Home Depot adopt to deal with existing Canadian stores that sold similar products?

Question

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The Home Depot adopted a cost leadership strategy by emphasizing that it had the lowest prices, which is a clear example of cost leadership in Michael Porter's framework.

When the Home Depot Opened Stores in Canada,it Ran a Series