Infinity Inc. makes a paperweight with real flowers preserved within a solid clear crystal polymer. Independent gift stores sell Infinity's paperweights to collectors of nature-related keepsakes. The larger gift companies find this market too niche for them. What kind of strategy has Infinity adopted?

Question

Quizplus · Accepted Answer

Infinity Inc. has adopted a focus strategy by targeting a niche market of collectors interested in nature-related keepsakes, which larger companies find too specific to pursue.