Resource similarity determines the extent to which firms will be in direct competition with one another. What other factor does the same?

Question

Quizplus · Accepted Answer

Market commonality is another factor that determines the extent of competition between firms. Market commonality refers to the degree to which firms compete in the same product areas and geographic regions. When two or more firms have high market commonality, they are likely to be in direct competition with each other.

Resource Similarity Determines the Extent to Which Firms Will Be