In which circumstance is an attack on a rival more likely?

Question

Quizplus · Accepted Answer

When market commonality is weak, firms compete in different markets and have less to lose by attacking a rival. In contrast, when market commonality is strong, firms share customers and resources, making retaliation and damage to both parties more likely. Resource similarity does not necessarily correlate with a likelihood of attack, as firms with similar resources may still have different strategic goals and competition tactics.

In Which Circumstance Is an Attack on a Rival More