In which circumstance is a company more likely to respond to an attack?

Question

Quizplus · Accepted Answer

Market commonality refers to the degree to which two companies compete in the same markets with the same products. When market commonality is strong, a company is more likely to respond to an attack because they perceive the competitor as a direct threat to their market position. Strong market commonality means that the attack is affecting the company's core business, which will prompt a response to defend its market share.

In Which Circumstance Is a Company More Likely to Respond