Narrative 6-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked,the more dissatisfied she became. In 1982,when talk of reinventing the company spread through headquarters and senior management began looking for volunteers,Morgan became a part of the change initiative. She led the team that designed the Develop Sources process,a system for working with suppliers. In 1995,Morgan became vice president for fulfillment,Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them,Morgan's job to transform Levi's Asian operations became easier.
-Refer to Narrative 6-4. Why did Levi's decide in 1982 to change the way it was conducting business?
A)to protect its competitive advantage
B)to downsize its workforce
C)to make outsourcing more economically feasible
D)to create economies of scale

Question

Narrative 6-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked,the more dissatisfied she became. In 1982,when talk of reinventing the company spread through headquarters and senior management began looking for volunteers,Morgan became a part of the change initiative. She led the team that designed the Develop Sources process,a system for working with suppliers. In 1995,Morgan became vice president for fulfillment,Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them,Morgan's job to transform Levi's Asian operations became easier.
-Refer to Narrative 6-4. Why did Levi's decide in 1982 to change the way it was conducting business?
A)to protect its competitive advantage  
B)to downsize its workforce  
C)to make outsourcing more economically feasible  
D)to create economies of scale

Quizplus · Accepted Answer

The narrative does not provide a clear reason for why Levi's decided to change the way it was conducting business in 1982. It only mentions that talk of reinventing the company spread through headquarters and senior management began looking for volunteers. However, it can be inferred from the context that the company may have wanted to protect or improve its competitive advantage, as they were seeking to make changes to their operations.

Narrative 6-4 Emily Morgan Is a 30-Year Veteran at Levi Strauss