Narrative 6-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked,the more dissatisfied she became. In 1982,when talk of reinventing the company spread through headquarters and senior management began looking for volunteers,Morgan became a part of the change initiative. She led the team that designed the Develop Sources process,a system for working with suppliers. In 1995,Morgan became vice president for fulfillment,Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them,Morgan's job to transform Levi's Asian operations became easier.
-Refer to Narrative 6-4. What was the result of the unfreezing,change intervention,and refreezing processes used by Morgan and her team?
A)motivated Asian suppliers
B)management of the Asian suppliers' resistance to change
C)creation of a more dynamic work environment
D)coordination of a creative work environment

Question

Narrative 6-4
Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked,the more dissatisfied she became. In 1982,when talk of reinventing the company spread through headquarters and senior management began looking for volunteers,Morgan became a part of the change initiative. She led the team that designed the Develop Sources process,a system for working with suppliers. In 1995,Morgan became vice president for fulfillment,Asia. Her job was to convince Levi's Asian suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them,Morgan's job to transform Levi's Asian operations became easier.
-Refer to Narrative 6-4. What was the result of the unfreezing,change intervention,and refreezing processes used by Morgan and her team?
A)motivated Asian suppliers  
B)management of the Asian suppliers' resistance to change  
C)creation of a more dynamic work environment  
D)coordination of a creative work environment

Quizplus · Accepted Answer

The result of the unfreezing, change intervention, and refreezing processes used by Morgan and her team was management of the Asian suppliers' resistance to change. Morgan was able to convince the Asian suppliers to adopt more efficient production and distribution techniques by showing them how use of the Develop Sources program would benefit them. This indicates that Morgan and her team successfully managed the resistance to change by the Asian suppliers.

Narrative 6-4 Emily Morgan Is a 30-Year Veteran at Levi Strauss