Narrative 12-2 Telecommunications Providers Often Suffer from High Turnover in Their Front-Line

Narrative 12-2
Telecommunications providers often suffer from high turnover in their front-line positions. To combat this,Bell Canada offers 35 percent discounts to its employees on services including mobility,TV,internet,and home phone. By contrast,Rogers Communications offers 50 percent discounts on services for its employees.
-Refer to Narrative 12-2. Which term is used to describe providing service discounts to employees?

A) extrinsic reward  
B) absolute reinforcement  
C) valence motivator  
D) intrinsic reward