W.L. Gore is the company that created Gore-Tex,among many other innovative products. Gore employees (known as "associates")don't have titles or bosses in the traditional sense. Instead,associates make commitments to work on projects that they believe are most worthy of their time. What type of communication is the company encouraging as a result of doing away with traditional titles?
A)upward
B)dyadic
C)horizontal
D)downward

Question

W.L. Gore is the company that created Gore-Tex,among many other innovative products. Gore employees (known as "associates")don't have titles or bosses in the traditional sense. Instead,associates make commitments to work on projects that they believe are most worthy of their time. What type of communication is the company encouraging as a result of doing away with traditional titles?
A)upward  
B)dyadic  
C)horizontal  
D)downward

Quizplus · Accepted Answer

By doing away with traditional titles and bosses, Gore is encouraging horizontal communication, where associates are encouraged to work on projects that they believe are most worthy of their time, rather than communicating through a hierarchy of titles and positions.

WL Gore Is the Company That Created Gore-Tex,among Many Other