Carly is watching television and notices that she has seen the same commercial 4 times during the same program.She wonders why a company would pay for so many identical advertisements,so it seems she is unfamiliar with the
A) projective effect.
B) perceptive effect.
C) mere exposure effect.
D) one-sided effect.

Question

Quizplus · Accepted Answer

Carly's confusion about why the company would pay for multiple identical advertisements suggests that she may be unfamiliar with the mere exposure effect, which is the phenomenon where people develop a preference for stimuli simply because they have been exposed to it repeatedly. The company may be hoping that repeating the same advertisement will increase the likelihood that viewers will remember their product or develop a positive association with it.

Carly Is Watching Television and Notices That She Has Seen