Often,cases of dissociative identity disorder (multiple personality disorder)receive wide press coverage,leading people to believe this disorder is a relatively common psychological problem when,in fact,it is quite rare.People's estimates of the prevalence of dissociative identity disorder may be influenced to a large extent by

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The availability heuristic refers to people's tendency to overestimate the frequency or likelihood of an event based on how easily it comes to mind or how readily available it is in memory. In this case, the wide press coverage of dissociative identity disorder could make it more easily accessible in people's minds, leading them to believe it is more common than it actually is.

Often,cases of Dissociative Identity Disorder (Multiple Personality Disorder)receive Wide Press