Three major characteristics of the source affect persuasion: expertise, trustworthiness, and attractiveness.

Question

Three major characteristics of the source affect persuasion: expertise, trustworthiness, and attractiveness.​

Quizplus · Accepted Answer

This statement is true. Expertise refers to the level of knowledge or skill the source has on the topic being discussed, trustworthiness refers to the perceived honesty and reliability of the source, and attractiveness refers to physical or social appeal of the source. These three characteristics can significantly impact the effectiveness of persuasive messages.

Three Major Characteristics of the Source Affect Persuasion: Expertise, Trustworthiness