Seek & Swipe, a website for online shopping, decides to inform its ten most loyal customers about discounts offered on its latest product offerings.In order to maximize information richness in its message, which of the following communication media will Seek and Swipe most likely use?
A)Bulletins
B)Flyers
C)Face-to-face discussions
D)Formal numeric reports

Question

Seek & Swipe, a website for online shopping, decides to inform its ten most loyal customers about discounts offered on its latest product offerings.In order to maximize information richness in its message, which of the following communication media will Seek and Swipe most likely use?
A)​Bulletins
B)​Flyers
C)​Face-to-face discussions
D)​Formal numeric reports

Quizplus · Accepted Answer

Face-to-face discussions provide the highest level of information richness as they allow for immediate feedback and clarification, as well as nonverbal cues such as facial expressions and body language. This would be the best choice for Seek & Swipe to effectively communicate the discounts to their most loyal customers. Bulletins, flyers, and formal numeric reports have lower levels of information richness, as they do not allow for interactive communication or personalized feedback.

Seek & Swipe, a Website for Online Shopping, Decides to Inform