Media selection can be critical for an online firm because it does not have a physical presence.

Question

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Since an online firm does not have a physical presence, media selection becomes crucial for reaching and communicating with its target audience. The right media channels can help an online firm build brand awareness, attract potential customers, and drive sales. Therefore, online firms invest significant time, effort, and resources in selecting the right media platforms to engage their audience effectively.

Media Selection Can Be Critical for an Online Firm Because