The dimension of the general environment representing the demographic characteristics,norms,customs and values of the population within which the organisation operates is referred to as the:

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The sociocultural dimension represents the demographic characteristics, norms, customs, and values of the population within which the organization operates. This dimension includes factors such as age, gender, education level, income, cultural background, and lifestyle preferences. Understanding these factors is crucial for organizations to effectively market their products or services and to create a positive corporate image that resonates with their target audience.

The Dimension of the General Environment Representing the Demographic Characteristics,norms,customs