Channel richness refers to the:
A) number of messages a channel can carry at one time
B) speed with which messages can be carried
C) amount of information that can be transmitted during a communication episode
D) number of channels available at any one time
E) profitability potential of a proposed channel.

Question

Quizplus · Accepted Answer

Channel richness refers to the amount of information that can be transmitted during a communication episode. This includes the ability to convey emotions and nonverbal cues, immediate feedback, and the opportunity for questions or clarification. Channel richness is not related to the number of messages a channel can carry, the speed of message delivery, the number of channels available, or the profitability potential of a channel.

Channel Richness Refers to The