Which of the following activities undertaken by a competitive firm can improve its public relations?
A)Investing in assets that cannot easily be redeployed to other uses or locations.
B)Donating a portion of its annual profit to hurricane affected families
C)Providing good quality products at a high price.
D)Investing in in-house research

Question

Quizplus · Accepted Answer

Donating a portion of its annual profit to hurricane-affected families can improve the public relations of a competitive firm as it shows that the firm is socially responsible and cares about the welfare of the community. This can help improve its reputation and make it more appealing to customers who support businesses that have a positive impact on society. Investing in assets that cannot easily be redeployed to other uses or locations, providing good quality products at a high price, or investing in in-house research may not necessarily have a significant impact on public relations.

Which of the Following Activities Undertaken by a Competitive Firm