Question 1

Paula, an author, is delighted when a blogger posts his praises about her new book.The blogger has a large following.The blogger is what kind of customer?

Accepted Answer

The blogger is an influencer because they have a large following and their post praising Paula's book can influence their followers to purchase the book.

Question 2

Daijah creates a prototype that demonstrates all of the features her product will have in the next 10 years.Yet, she will not be able to launch this version for quite some time due to the technical issues with manufacturing.However, using the futuristic prototype, she assesses interest in the product and believes that, with these results, she can launch the product.What would you caution Daijah?

Accepted Answer

While the futuristic prototype may be helpful in assessing interest in the product and obtaining feedback, it may not accurately represent the final product that will be launched. It is important for customers to have a clear understanding of what they are purchasing at launch, and if the prototype does not communicate the product's appearance or functionality, it may not be valid for the current launch. Daijah should consider creating a separate prototype that is closer to the final product if she chooses to move forward with the current launch.

Question 3

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He talks to several cat owners to find out what they dislike about feeding their cats.He also takes a look at current cat feeders and asks the same cat owners what they like and don't like about the feeders.What is this action called?

Accepted Answer

Sean's actions involve gathering information from cat owners and reviewing existing products, which aligns with conducting background research.

Question 4

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the problem (remember that storyboards are from the customer's perspective)?

Accepted Answer

The problem being presented in this scenario is the issue of overflowing trash cans and residents being unsure of how to properly recycle, which can lead to further overflowing of landfills.

Question 5

Sean is thinking about creating an automatic cat feeder similar to one that he created for dogs.He believes that cats eat several times a day.He also believes that cats can be trained to come to the sound of a slight ding, indicating that a new tray of food has been opened.He has several friends set out small trays of food, sounding a ding to see if cats will associate the sound with curiosity about the food.This action is called ______.

Accepted Answer

Testing the hypothesis involves experimenting or conducting research to gather data and evidence that either supports or disproves a hypothesis. In this scenario, Sean and his friends are conducting an experiment to see if cats can be trained to associate a ding with the arrival of food. This experiment is testing Sean's hypothesis that cats can be trained to come to the sound of a ding.

Question 6

What is the advantage of storyboarding that makes it so effective?

Accepted Answer

Storyboarding is effective because it incorporates all of these features - it is short, provokes discussion, and uses visuals to convey ideas quickly. By condensing a concept or story into a series of images and captions, it is easier for teams to have a common understanding of the project and make necessary revisions before production begins. Additionally, the visual aspect can be helpful for those who may struggle with written communication or language barriers.

Question 7

Sabrina just received a toy for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina?

Accepted Answer

Sabrina is an end user as she is the one who will actually be using the toy.

Question 8

In storyboarding, who or what is at the center of the story?

Accepted Answer

The customer should be at the center of the storyboarding process as they are the ones who will be using the product or service being developed. Understanding their needs and experiences is crucial in creating a successful product or service.

Question 9

Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina's teacher is what kind of customer?

Accepted Answer

Sabrina's teacher is an influencer as she is recommending educational toys for children to the parents or caregivers. However, Sabrina's mother is the economic buyer as she made the decision to purchase the toy for her daughter's birthday.

Question 10

What are the elements in a four-quadrant framework of storyboarding?

Accepted Answer

The four elements in a four-quadrant framework of storyboarding are problem, solution, resulting action, and outcome. These elements help to structure the story and guide the development of the storyboard. Choice A includes these four essential elements, making it the correct answer. Choices B, C, and D do not include all four essential elements.

Question 11

A city is suggesting that homeowners participate in a mandatory recycle program.Which of the following would most likely be sketched as the benefit (remember that storyboards are from the customer's perspective)?

Accepted Answer

The neat recycling bins placed near the curb and the happy resident would be the most likely benefit to the customer, as it suggests a clean and organized system for recycling. The other options (overflowing landfills, people not paying the bill, overflowing trash cans) are negative consequences of not participating in a mandatory recycling program, rather than benefits.

Question 12

Sean has created an automatic cat feeder that will release small amounts of wet food at times set by the owner.He hopes that the unit will solve the problem of having to feed the cat multiple times a day or having to throw out food that has gone dry.He builds seven crude but serviceable units and asks friends with cats to test the product.He then attains their feedback.What is this action called?

Accepted Answer

This action is called a pilot, which involves testing a small-scale version of a product or service to gather feedback from potential users. In this case, Sean built seven units and asked friends to test them to see how well they worked and what improvements could be made. A prototype is similar to a pilot, but it typically refers to a more refined and detailed version of a product that is tested before it is mass-produced. A dry run is a rehearsal or practice session to test how well something will work in real-life conditions. An operational test is a more formal and rigorous evaluation of a product or system to assess its performance and effectiveness.

Question 13

How does one formulate a hypothesis?

Accepted Answer

Formulating a hypothesis involves asking questions, conducting background research, and creating theories of what might work based on the collected information. A hypothesis is a proposed explanation or prediction that can be tested through experimentation or further research. Option A is too simplistic and does not include the necessary steps for formulating a hypothesis. Option C is a component of hypothesis testing, but does not fully encompass the process of formulating a hypothesis. Option D refers to studying a business, which is not relevant to hypothesis formulation unless the experiment is related to business practices.

Question 14

What does one hope the storyboard will do when presented?

Accepted Answer

The answer of What does one hope the storyboard will...

Question 15

Who is credited with developing the idea of storyboarding?

Accepted Answer

Walt Disney is credited with developing the idea of storyboarding for his animated films. He used sketches arranged in sequence to plan out the visual storytelling of his films, allowing for a more cohesive and efficient production process.

Question 16

Maurice works for a company that stores all information from online shopping.Daily, he produces reports that test the effectiveness of online campaigns, using information that has been gathered.He can also see where people linked from into the website and links from other sites that land on a specific page or item.What is the name of what Maurice does?

Accepted Answer

Maurice is conducting analytical experiments by analyzing data to test the effectiveness of online campaigns and tracking user behavior on the website.

Question 17

Shelisa, an author, is on a TV show talking about her latest book.The host of the TV show holds up her book and says "This is a must read for all of my readers." What kind of customer is the TV show host?

Accepted Answer

The TV show host is recommending the book to their audience, making them a recommender.

Question 18

Sabrina just received a toy from her mother for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina's mother?

Accepted Answer

Sabrina's mother is the one who made the decision to purchase the toy for her daughter's birthday, making her the decision maker in this scenario.

Question 19

Kristin is a buyer for a local Costco.She is interested in having your line of one-of-a-kind jewelry displayed during a weekend promotion.However, her supervisor, Dave, says they have had too many unsuccessful jewelry displays lately and he does not want to present the idea to the store manager.What type of customer is Dave?

Accepted Answer

Dave is a saboteur because he is preventing Kristin from presenting her idea to the store manager, even though she has a good reason for doing so.

Question 20

Kristin is a buyer for a local big box store.She is interested in having your line of one-of-a-kind jewelry displayed during a weekend promotion.She suggests that she talk with Larry French who is in charge of all the company's big box stores on the West Coast.What type of customer would Larry French be?

Accepted Answer

The answer of Kristin is a buyer for a local...

Quiz 7: Testing and Experimenting in Markets