In the case example of Rocket Internet, how did the business model differ from the companies they copied?
A)They were clones, and thus the model was exactly the same.
B)They addressed a different market segment within the global market.
C)They offer improved products.
D)They give the clone companies more time to succeed.

Question

Quizplus · Accepted Answer

Rocket Internet's business model differed from the companies they copied by addressing a different market segment within the global market. Rather than simply cloning successful businesses, they identified market gaps and pursued undiscovered niches. This allowed them to offer unique value propositions to consumers and differentiate themselves from their competitors.

In the Case Example of Rocket Internet, How Did the Business