What problem did IKEA solve for customers in its CVP?
A)Current low-cost furnishings were unattractive or secondhand.
B)Customers wanted do-it-yourself furniture.
C)Customers were looking for sleek European designs.
D)Customers wanted furniture that coordinated.

Question

Quizplus · Accepted Answer

IKEA's customer value proposition (CVP) addressed the issue of unattractive or secondhand low-cost furnishings by offering affordable, stylish, and functional furniture.

What Problem Did IKEA Solve for Customers in Its CVP