Which of the following offers a variety of products to two or more customer segments with different needs, even if the resulting markets are unrelated to one another?
A)segmented market
B)market niche
C)mass market
D)diversified market

Question

Quizplus · Accepted Answer

A diversified market offers a variety of products to two or more customer segments with different needs, even if the resulting markets are unrelated to one another. This strategy allows a company to spread its risk across multiple markets and customer segments, reducing its dependence on any one market or product. Examples of companies using a diversified market strategy include General Electric and Procter & Gamble.

Which of the Following Offers a Variety of Products to Two