Christine has obtained a job pitching a product at a local state fair.Her job is to demonstrate cookware, highlighting its features and demonstrating its use as she prepares food for visitors who can stop, watch her cook, and get samples.The cookware will be offered at a sizeable discount.Christine will be selling the cookware based on which of the following CVPs?
A)hard-sell approach
B)points of difference approach
C)all-benefits approach
D)customer engagement approach

Question

Quizplus · Accepted Answer

The all-benefits approach is appropriate for this situation. Christine's job is to showcase the features and benefits of the cookware to potential customers. By highlighting the benefits, she can persuade customers to purchase the cookware. This approach is effective for selling products at events where customer engagement is high, such as state fairs. The hard-sell approach is aggressive and may turn customers off, while the points of difference approach may not be as effective as customers may not see the value in the differences. The customer engagement approach is important for overall customer satisfaction and loyalty, but it is not specific to selling the cookware.

Christine Has Obtained a Job Pitching a Product at a Local