McCafe offered new products that were not part of traditional offerings.Sofa-type seating encourage a relaxing mood for people who wanted to sit and chat.By appealing to a nontraditional market (i.e., not families with children) what approach was McDonald's taking?
A)mass market
B)diversification
C)niche market
D)modernization

Question

Quizplus · Accepted Answer

McDonald's was taking a diversification approach by introducing new products and seating arrangements to appeal to a different market segment beyond their traditional family-oriented customer base.

McCafe Offered New Products That Were Not Part of Traditional