General Motors advertised an "automobile for all ages." By this, what market was General Motors addressing?
A)a target market
B)a niche market
C)a mass market
D)a diversified market

Question

Quizplus · Accepted Answer

A "mass market" refers to a broad group of consumers with diverse needs and wants. General Motors advertising an "automobile for all ages" suggests that they are targeting a wide range of consumers from different age groups, indicating a mass market strategy.

General Motors Advertised an "Automobile for All Ages