Qualitative researchers rarely use random sampling because they often have different goals than to get a representative sample of a large population.

Question

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Qualitative research often aims to gain in-depth understanding of a particular phenomenon or group of people, rather than making generalizations to a larger population. Therefore, researchers may use purposive sampling or other non-random methods to select participants who are most relevant to their research questions.

Qualitative Researchers Rarely Use Random Sampling Because They Often Have