Quota sampling is better than convenience sampling because with it a researcher ensures that major differences in the population also appear in the researcher's sample.

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Quota sampling involves ensuring that specific subgroups are represented in the sample in proportion to their occurrence in the population. This can help to address potential biases that may be present in convenience sampling which relies on selecting participants who are readily available and willing to participate. By ensuring that major differences in the population are represented in the sample, quota sampling can increase the generalizability of the research findings.

Quota Sampling Is Better Than Convenience Sampling Because with It