When presenting messages using the central route,the person presenting the message should be

Question

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When presenting messages using the central route of persuasion, credibility is the key factor. Individuals who are perceived as knowledgeable and trustworthy are more likely to effectively persuade the audience through logical arguments and evidence. Factors such as attractiveness, popularity, and wealth are not as important when it comes to central route persuasion.

When Presenting Messages Using the Central Route,the Person Presenting the Message