Research in health promotion has found that loss-framed messages are more effective at promoting ______________ behaviours while gain-framed messages are better at promoting __________ behaviours.

Question

Quizplus · Accepted Answer

Research in health promotion indicates that loss-framed messages (emphasizing what can be lost by not acting) are more effective for promoting detection behaviors (e.g., screenings, tests to find problems early). In contrast, gain-framed messages (highlighting what can be gained by acting) are better at promoting prevention behaviors (e.g., lifestyle changes to prevent health issues).

Research in Health Promotion Has Found That Loss-Framed Messages Are