A cosmetic company is interested in selling their product by targeting women's concerns over their appearance, particularly in regard to aging. A technique that is likely to work would be a(n) __________ advertising campaign.

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A fear appeal advertising campaign would be the most effective choice because it plays on women's worries about aging and the potential negative consequences of not using the cosmetic product. This type of advertising often includes language that creates a sense of urgency or fear, such as "Don't let aging take over" or "Fight the signs of aging now." By tapping into women's concerns about their appearance, a fear appeal campaign can be a successful marketing strategy for cosmetics companies.

A Cosmetic Company Is Interested in Selling Their Product by Targeting