The practice of forcing exhibitors (theater owners)to rent a studio's less lucrative films in order to get its sure-fire box office successes is called ________.

Question

Quizplus · Accepted Answer

The practice described in the question is called block booking. Block booking refers to the practice of a film studio requiring an exhibitor to show a number of their movies in order to get access to their most popular films. It was a common practice during the early years of the film industry and was used by studios to maintain their dominance over the exhibition market.

The Practice of Forcing Exhibitors (Theater Owners)to Rent a Studio's