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Time-Warner Earned Massive Amounts of Money from the Release of Batman

Question 6

Multiple Choice

Time-Warner earned massive amounts of money from the release of Batman in 1989,not just from box-office revenue,but also from merchandise sold at Time-Warner outlet stores,from the soundtrack album distributed by Time-Warner music,and by selling TV exhibition rights to Time-Warner cable. This demonstrates the advantages of ________.


A) horizontal integration
B) vertical integration
C) outsourcing
D) runaway productions

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