A method of doing business by which a company can generate revenue to sustain itself best defines
A) marketing strategy.
B) business model.
C) value chain.
D) business plan.

Question

Quizplus · Accepted Answer

A business model is the method by which a company generates revenue and sustains itself. Marketing strategy is a component of a business model, but not the definition of it. Value chain refers to the entire range of activities involved in producing and delivering a product or service. A business plan outlines the goals, strategies, and financial projections for a company, but not necessarily the revenue generation method.

A Method of Doing Business by Which a Company Can