According to the ________ model,an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.
A) electronic tendering systems
B) online direct marketing
C) name-your-own-price
D) viral marketing

Question

Quizplus · Accepted Answer

The model described in the question is that of viral marketing, where promotions or content are shared between people through online word-of-mouth, often utilizing social media platforms. The other choices listed, electronic tendering systems and name-your-own-price, refer to different types of online sales or procurement systems, while online direct marketing is a broader term that encompasses various forms of targeted online advertising.

According to the ________ Model,an Organization Can Increase Brand Awareness