Large organizational buyers make large-volume or large-value purchases through ________,also known as reverse auctions.
A) electronic tendering systems
B) online direct marketing
C) name-your-own-price models
D) viral marketing

Question

Quizplus · Accepted Answer

Electronic tendering systems are the most commonly used method for large organizational buyers to make large-volume or large-value purchases. These systems allow buyers to post their requirements online and receive competitive bids from multiple suppliers, leading to cost savings for the organization. This process is also known as a reverse auction, as suppliers bid down the price to win the business. Online direct marketing, name-your-own-price models, and viral marketing are not typically used for large B2B purchases.

Large Organizational Buyers Make Large-Volume or Large-Value Purchases Through ________,Also