Touch point refers to a count that is made each time a visitor clicks on an advertising banner to access the advertiser's website.
Correct Answer:
Verified
Q27: The major influential factors affecting consumer behavior
Q28: A cookie is a small banner that
Q29: Ad categories include classified,display,and static.
Q30: Live banners appear at random,not as the
Q31: RPM is the fee an advertiser pays
Q33: Deciding what product to buy best describes
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Q34: Using e-mail to send unwanted ads is
Q35: Viewpoints are the number of times users
Q36: Conversion rate refers to the percentage of
Q37: Listing URLs and collaborative filtering are the
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