The major influential factors affecting consumer behavior include

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All of the above factors (product/service, merchant and intermediary, and personal characteristics) can influence consumer behavior in various ways. Product/service factors such as quality, pricing, and branding can affect consumer perceptions and decisions. Merchant and intermediary factors such as customer service, convenience, and accessibility can impact the overall shopping experience and influence repeat business. Personal characteristics such as demographics, lifestyle, and attitudes can also affect how consumers choose and purchase products and services.

The Major Influential Factors Affecting Consumer Behavior Include