RPM is the fee an advertiser pays for each 1,000 times a page with a banner ad is shown.
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Q26: Viral marketing is word-of-mouth marketing by which
Q27: The major influential factors affecting consumer behavior
Q28: A cookie is a small banner that
Q29: Ad categories include classified,display,and static.
Q30: Live banners appear at random,not as the
Q32: Touch point refers to a count that
Q33: Deciding what product to buy best describes
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Q34: Using e-mail to send unwanted ads is
Q35: Viewpoints are the number of times users
Q36: Conversion rate refers to the percentage of
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