Referencing the EC Consumer Behavior Model,which of the following is mostly controlled by the sellers?

Question

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The EC Consumer Behavior Model suggests that consumer behavior is influenced by three main factors: consumer characteristics, environmental characteristics, and product/service characteristics. Out of these three factors, product/service characteristics are mostly controlled by the sellers. It includes aspects such as the features, quality, and pricing of the product/service, as well as the promotion and distribution strategies used by the seller to market their offerings. Therefore, A) product/service characteristics is the best choice.

Referencing the EC Consumer Behavior Model,which of the Following Is