Which of the following is a market research and personalization method that uses customer data to predict,based on formulas derived from behavioral sciences,what other products or services a customer may enjoy,extending predictions to other customers with similar profiles?
A) search advertising
B) stickiness
C) collaborative filtering
D) viral marketing
Correct Answer:
Verified
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Q39: Referencing the EC Consumer Behavior Model,which of
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Q41: Systems used to establish trust among members
Q42: Common criteria used for effective market segmentation
Q44: A data file that is placed on
Q45: Basic approaches used in marketing and advertising
Q46: The belief that an online website or
Q47: Key issues related to one-to-one marketing include
Q48: Methods for identifying users' profiles include each
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