Basic approaches used in marketing and advertising include each of the following except

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Market brokering is not a basic approach used in marketing and advertising. The other options are widely recognized and used in the industry. One-to-one marketing involves personalized communication with each individual customer, market segmentation involves dividing the market into smaller groups based on shared characteristics, and mass marketing involves reaching a large audience with a single message.

Basic Approaches Used in Marketing and Advertising Include Each of the Following