Internet campaign objectives include

Question

Quizplus · Accepted Answer

All of the above objectives are commonly pursued in Internet campaigns. Stimulating mobile word of mouth involves encouraging customers to spread positive information about a brand through social media and other online channels. Enhancing brand loyalty means deepening the emotional connection that customers have with a brand and increasing their likelihood of making repeat purchases. Changing brand image can involve anything from repositioning a brand to addressing negative perceptions that exist in the marketplace.

Internet Campaign Objectives Include