Online marketing,facilitated by the Internet,by which marketers can interact directly with customers,and consumers can interact with advertisers and vendors best describes

Question

Quizplus · Accepted Answer

Interactivity is the key feature of online marketing, where marketers can engage directly with their customers, and consumers can interact with advertisers and vendors through various online platforms such as social media, websites, email marketing, and mobile apps. Market segmenting refers to the division of a large market into smaller groups with similar needs or characteristics. Augmented reality and online brokering are specialized areas in online marketing that involve the use of virtual technology and marketplace platforms, respectively, but they do not cover the entire scope of online marketing. Therefore, interactive marketing is the most appropriate description of the given scenario.

Online Marketing,facilitated by the Internet,by Which Marketers Can Interact Directly