Tara argues that ads with sex appeals are in bad taste and ineffective in influencing the target audience. Amy disagrees and is of the opinion that these ads are effective as long as they fulfill the marketing objective. Which of the following statements is likely to strengthen Amy's argument?

Question

Quizplus · Accepted Answer

The statement that ads with sex appeal have high stopping power strengthens Amy's argument because it implies that these ads capture the attention of the target audience, which is a valuable aspect in advertising. This suggests that these ads are effective in fulfilling their marketing objective.

Tara Argues That Ads with Sex Appeals Are in Bad