Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes, and cosmetics despite increased criticism from all corners. Which of the following reasons best explains this advertising trend?
A) Sexual appeals in ads can help draw consumers' attention to the brands being advertised.
B) Sexual appeals have a strong association with these kinds of products.
C) Sexual appeals in ads are perceived as relevant and acceptable by men and women equally.
D) Sexual appeals are common in movies and TV shows and have thus become necessary in ads.
E) Sexual appeals offer a strong positioning strategy that results in greater brand loyalty.
Correct Answer:
Verified
Q30: Which of the following is true of
Q31: Tara argues that ads with sex appeals
Q32: A common criticism of inappropriate sexual appeals
Q33: Which of the following is the right
Q34: According to research, which of the following
Q36: An automobile dealer gives away promotional calendars
Q37: The advertising appeals that have received the
Q38: Jake argues that ads with sex appeals
Q39: A lapse in ethical standards or judgment
Q40: In _, marketers use nudity, sexual suggestiveness,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents