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Advertisers Continue to Use Sexual Appeals to Advertise Products Such

Question 35

Multiple Choice

Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes, and cosmetics despite increased criticism from all corners. Which of the following reasons best explains this advertising trend?


A) Sexual appeals in ads can help draw consumers' attention to the brands being advertised.
B) Sexual appeals have a strong association with these kinds of products.
C) Sexual appeals in ads are perceived as relevant and acceptable by men and women equally.
D) Sexual appeals are common in movies and TV shows and have thus become necessary in ads.
E) Sexual appeals offer a strong positioning strategy that results in greater brand loyalty.

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