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Certain Magazines Regularly Test the Products They Advertise and Offer

Question 57

Multiple Choice

Certain magazines regularly test the products they advertise and offer a "seal of approval" and refunds if the products are later found to be defective. They do so in order to:


A) enhance the credibility of the publication.
B) encourage advertisers to buy more media space.
C) eliminate puffery in their ads.
D) discourage comparative advertising.
E) avoid questionable advocacy advertising.

Correct Answer:

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