A very frustrating, and often expensive, scenario for both an agency and its client occurs when:

Question

Quizplus · Accepted Answer

This scenario is frustrating and expensive because the agency has already invested time, resources, and money into producing the commercial, and the client may have already paid for it or committed to air it. This situation can also damage the agency's reputation and relationship with the client. Therefore, it is better to catch any issues or discrepancies before the production phase to avoid this costly and disappointing outcome.

A Very Frustrating, and Often Expensive, Scenario for Both an Agency