In a Field Test, a Firm

In a field test, a firm:

A) makes a final assessment of an ad before committing any money to media.
B) takes into account the effects of repetition and program content.
C) does not conduct tests with the realism of noise, distractions, and the comforts of home.
D) obtains quick and inexpensive feedback about an ad's impact.
E) sacrifices realism in order to gain more control.