_____ is a rough commercial test in which a succession of drawings and/or cartoons is shown to a receiver.
A) Animatic rough testing
B) Photomatic rough testing
C) Live-action rough testing
D) Finished commercial testing
E) Single-source testing
Correct Answer:
Verified
Q49: The _ tests are used in order
Q50: The principles of Positioning Advertising Copy Testing
Q51: In a field test, a firm:
A)makes a
Q52: Which of the following is one of
Q53: Which of the following is a disadvantage
Q55: One of the weaknesses associated with a
Q56: _ is conducted very early in a
Q57: The _ is a technique used to
Q58: Typically, most commercials on the television music
Q59: Sometimes participants rate an ad good on
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