The _____ is a technique used to evaluate the probable success of an ad by groups of individuals. The individuals are asked to rate a selection of layouts or copy versions presented in paste-ups on separate sheets.
A)tracking study
B)day-after recall method
C)comprehension and recognition test
D)consumer jury
E)split-run test

Question

Quizplus · Accepted Answer

The technique described in the question is the consumer jury, where a group of individuals evaluate and rate multiple ad versions presented on separate sheets. The other options listed are different methods used in advertising research but do not involve group evaluations of multiple ad versions.

The _____ Is a Technique Used to Evaluate the Probable